INF206 - Module 3 - ASU Library

Arizona State University (ASU) Libraries  http://lib.asu.edu/

I watched several of the 'Library Minute video's http://tinyurl.com/cgew8p6.  I found the videos very informative and provided the exact information students and staff would want to know, such as the availability of:-

• Free WiFi
• Inter Library Loan
• Holds
• Ask A Librarian
• Scholar Journals
• Lounges
• Coffee Shops
• DVDs, CDs and games
• Magazines, Newspapers
• Online platforms - Facebook, Twitter, Library Channel

The Open Access video http://tinyurl.com/cyak33w was straight forward, information and without the fuss, which is probably why this particular layout appealed to me.  I felt comfortable viewing it.  A few of the Library Minute videos made me squirm, however, I accept that a particular demographic may prefer and react positively to this method and approach.

Generally, the information was prominent which is the aim.  If the message reaches the intended audience then ASU have a successful method of reaching their intended demographic and they achieve a positive online presence.

ASU are very active on Twitter and Facebook, they provide up-dated information, answering queries while engaging in conversation.  I enjoyed the "Library Channel' http://lib.asu.edu/librarychannel/ interesting, informative without the hype, this style suits me. ASU uses Wordpress to manage this site.


How ASU meets the 4Cs of Social Media

Module three discusses the 4 C's of social media to be collaboration, conversation, community and content creation http://tinyurl.com/bm66pqh. I found many other suggestions such as the following by Brennan (2010) of Customers, Content, Content and Channel. 
 
Customers - ASU directly market to their intended audience, the students, researchers and academic staff.
Content - ASU offers an extensive outline of what the university offers.
Context - ASU appears to offer the appropriate information on various social media platforms.  There is duplication so if users are on Twitter, Facebook, feed to the Library Channel and visit the website they will experience the same information continuously.  However, it must be considered if this wasn't the situation, which group of users would be ostracised, therefore missing out potentially vital information.
Channel - ASU use various platforms to engaged as many of their intended audience as possible. ASU use Facebook, Twitter, Youtube, Foursquare and RSS feeds to connect with their users.

Brennan, M. (2010). Social Media Today. Retrieved from, http://socialmediatoday.com/michaelbrenner/181159/4-cs-social-media